This week we have launched a new range of Higher Welfare Chicken that will be available exclusively from our new online shop, for the time being.
We have responded to customer demands for high-quality chicken that has more room to roam than standard chicken and have launched a new website to sell directly to consumers.
Our Director of Sales and Marketing, Ben Lee explains the rationale for the new range: “We have been supplying Higher Welfare chicken to trade customers in London and wanted a way to satisfy consumer demand for this chicken nationwide.
“We worked closely with Leven based web designers, Harper Creative to launch a shopping portal as part of our new website and we’re delighted with the outcome.”
Our Higher Welfare chickens live in light, airy barns with natural light and ventilation and have 20% more room than our standard chickens and enrichment items to stimulate their natural behaviours.
Claire Wright, Managing Director of Clive Soanes Broilers, who rear the chickens, explains how the Higher Welfare standards are assured: “We use the AssureWel welfare outcome assessment protocol for the chicken to help us to assess the welfare of our flocks.
“As part of these standardised assessments, we look at a number of key health and welfare outcomes for chickens, such as the birds’ gait score, their interaction with enrichment items, and other active behaviours such as running, sparring and wing flapping.”
Our Higher Welfare Chicken is available exclusively from www.soanespoultry.co.uk at the moment. The range includes whole chicken, portions, diced chicken and a Taste of Yorkshire mixed box that are delivered using DPD’s Carbon Neutral Delivery Service.